ernest

Basquetour (Basque Government)

Partner's profile

Basquetour is the Basque Tourism Agency, a public limited company which depends on the Basque Government (Industry, Commerce and Tourism Department). Among its aims are: executing marketing actions and promotion of the Euskadi Brand and encouraging strategies to promote competitiveness of tourism companies and the region. Factors identified to improve competitiveness include training, quality, innovation and creation of new tourism products related to segments like nature, wine and active tourism.

Partner's experience in the field of sustainable tourism

Basquetour is committed to working with regional partners to ensure long-term tourism sustainability. Policies and research will make optimal use of resources, respect social-cultural characteristics and ensure viable, long-term economic development. The Basque tourism department, and in particular Basquetour, has taken an active part in collaborative interregional tourism development with a view to reinforcing links between the Basque Country within Espana verde umbrella (integrating 4 northern autonomous regions of Spain for the last 10 years), as well as interregional cooperation within the Pyrene Atlantique in France.