Euromeeting in Florence
Regional policies for a sustainable and competitive European Tourism
'Regional policies for a sustainable and competitive European Tourism'
Santa Apollonia Auditorium, Via San Gallo 25,
Florence 14 december 2011
Florence, 14th December 2011
The 9th edition of the Euromeeting international conference represents an important opportunity to bring forward the debate on the implementation of regional policies for a sustainable and competitive European tourism.
Euromeeting 2011 will be, for the third time, a thematic forum of the NECSTouR network, the most important European association of regions, institutions, public and private organizations, which believe in the sustainable development of tourism and in the competitiveness of the European tourist offer. It is an important milestone: one year after the approval of the Commission Communication 352/2010, which mentions NECSTouR as a reference for the construction of a new and original model for the sustainable management of the destinations, also in view of the definition of an European brand for the promotion of tourist destinations of excellence.
Euromeeting 2011, developed this year in cooperation with the ERNEST - European Research NEtwork on Sustainable Tourism - FP7 project, will foster debate on the strategic themes of research & innovation, tourist professionals' skills development, higher University education. This is the reason why the 9th edition of Euromeeting looks in particular at the young European citizens as the greatest resource in order to guarantee the tourist sector the necessary innovation drive.
On this occasion the Tuscany Region will also present the developments of its project Sustainable and Competitive Tourism in Tuscany.
Like the previous editions, experts and representatives of international institutions, of the European Commission, of the OMT, will engage an open dialogue with the regions and the stakeholder on the future and challenges of European tourism and on the most interesting and innovative experiences.